LTL
Freight class, density, accessorials and reweighs. Quote it right the first time and stop eating surprise charges.
Coaching for freight brokers and agents · Years 0 to 2
Build your book. Raise your margin per load.
Live coaching and mode-by-mode training from a working freight agent. Learn to quote every mode, earn the customer's trust and stand out as the expert, not the cheapest rate.
Coaching and training. Your results depend on your market and your work; no income is guaranteed.
- Top 20Broker in RXO's small-to-mid-size market, several consecutive quarters
- 175+Loads a month across all modes at RXO
- 7 yrsAlmost 7 years in freight, after 23 in legal affairs
- TodayRunning my own desk as an independent agent, cradle to grave
What you'll learn
The skills that separate an expert from a rate quote.
Shippers can get a price anywhere. They give their freight, and keep giving it, to the broker who understands it. These are the skills we build, on your real loads.
- 01
Quote every mode with confidence
LTL, partials, truckload, flatbed, expedited, trade show and cross-border: when each fits, what drives the cost and where margin is won or lost.
- 02
Earn customer buy-in
Ask the questions that uncover the real shipping problem, recommend the right solution and get the shipper to buy your judgment, not just your number.
- 03
Protect and raise your margin per load
Price from a real cost picture, sell the right mode and service instead of the lowest rate, and stop giving margin away to accessorials and surprises.
- 04
Build a carrier network that performs
Vet carriers, pay fairly and build relationships with trucks you can call when a load is in trouble.
- 05
Run every load cradle to grave
RFQ to invoice, BOL to POD. Handle exceptions so your customer hears it from you first, with a plan.
- 06
Build a book and a career
Find the right shippers, follow up without being a pest and grow accounts into new lanes and modes.
Your competitive advantage
Mode expertise is how you stand out.
Most new brokers sell one mode on price. The broker who can say when a partial beats LTL, what a liftgate or a reweigh will cost, and which truck fits the freight becomes the expert. That is what earns the next load and protects your margin.
Partials and volume LTL
When a partial beats LTL on price, transit and damage risk, and how to explain that to a shipper.
Dry van and reefer
Reading the market, choosing the right carrier and pricing for the lane, not just today's load.
Flatbed and hotshot
Securement, tarps, dimensions and the details that drive these rates and keep the load moving.
Expedited
Pricing time-critical freight and setting expectations the shipper can count on.
Trade-show freight
Move-in and move-out windows, marshalling yards and the paperwork exhibitors need.
Cross-border
Coordinating paperwork and customs brokers so the load doesn't sit at the border.
Bring your loads.
Every topic is taught on real freight: yours and the loads I'm moving that week.
Join the waitlistFrom rate quote to trusted expert
How expertise turns into margin.
A shipper who trusts your judgment is not shopping every load. This is the process we practice until it's how you work.
- 1
Ask before you quote
Dock hours, product, timing, what went wrong last time. The questions show you know freight and tell you what the shipper actually needs.
- 2
Recommend, then explain why
Lay out the right mode and service, what each option means for cost and risk, and why you'd choose it.
- 3
Price it and stand behind it
Build the rate from a real cost picture, defend it with your reasoning and deliver what you said you would.
How the membership works
Bring live problems. Leave with a plan.
You bring the quotes, lanes, carrier issues and prospect emails on your desk. I bring what I'm working through on mine.
60minutes
every week
Live group call
One live 60-minute group call each week: practical teaching plus member questions. The day and time go out to the waitlist first.
- 01
Monthly one-on-one
One private 30-minute call each month on your customers, your lanes and your numbers.
- 02
Recordings of every group call
Miss a session or want to rewatch before a quote? Every group call is recorded.
- 03
Month-to-month
No contract. Cancel anytime. Founding members also help decide what the program covers.
Who it's for
Brokers and agents in their first two years
- You're new to brokerage, or a year or two in and building your first book.
- You want to know freight well enough that shippers come to you for answers.
- You're tired of competing on price alone.
- You'll bring real loads and real questions, and do the work.
What it isn't
No shortcuts. No income promises.
- Coaching from a working freight agent, not a get-rich program.
- No guaranteed customers, loads or earnings.
- Straight answers. If something won't work, you'll hear it.
Why learn from me
I still run my own desk.
"I run my own desk cradle to grave: quoting, carrier selection, tracking, exceptions, PODs and billing. That's what I teach: not theory, but what I did this week."
At RXO: top-20 broker in the small-to-mid-size market for several consecutive quarters, moving 175+ loads per month across all mode types. Before freight: 23 years in legal affairs, reading terms and checking paperwork.
Founding membership
$149/month
- Weekly live 60-minute group call
- One 30-minute one-on-one each month
- Recordings of every group call
- Month-to-month, cancel anytime
The first 100 members join at $149/month and keep that rate for as long as their membership stays active. Payment by card through Stripe or by Zelle when enrollment opens. Joining the waitlist costs nothing.
I'm brand new. Is this for me?
Yes. It's built for brokers and agents in their first two years. Bring whatever you're working on, even if it's your first quote.
What happens on the weekly call?
We meet live for 60 minutes: practical teaching and member Q&A. Bring questions from your customer conversations, quotes, carrier choices or freight problems.
What if I can't make it live?
Every group call is recorded. Your monthly one-on-one is scheduled around you.
How does the founding rate work?
The first 100 members pay $149/month, locked for as long as their membership stays active.
Is there a contract?
No. Membership is month-to-month and you can cancel anytime.
When does it start?
The waitlist is open now. People on the waitlist hear first when founding enrollment opens, along with the weekly call day and time.
Will what I share stay private?
Members are expected to keep what others share on the calls confidential. Bring the situation; leave out customer names if you prefer.
Does this guarantee results?
No. This is coaching and training. Your results depend on your market, your customers and the work you put in.
Founding-member waitlist
There's plenty of freight. Let's go get it.
Join the waitlist and you'll hear first when founding enrollment opens. No payment now.